Digital marketing is closely intertwined with social media.
While conventional marketing is more a mass-communication endeavor, done via TV, radio or print, digital marketing is ideally a one-to-one and two-way activity, where the brand or the company offers personalized content for the consumer and the consumer can interact readily. The revolutions that are the internet and mobile technologies make this possible.
So, because of the democratization of voice, consumers can also much more freely talk about the brands they use (or hate or love). Social media or Web 2.0 enable that.
With that short introductory spiel, let me share with you a fascinating presentation I found in Slideshare which talks precisely how powerful social media is in the context of marketing.
In my opinion, at this stage though in the Philippines, social media is very difficult to harness. Let me know what you think, thanks!
What The F**K is Social Media?
View SlideShare presentation or Upload your own. (tags: socialmediamarketing marketing)
