I would definitely score this initiative a 10 out of 10 for innovation and risk-taking.
Asus and Intel are going to you - yes, the users - for the design of an ASUS computer, with Intel chips powering it.
The gist of wePC is a user idea section where everybody can suggest what their ideal PC should have, then people can rate and comment on it.
As Chasnote mentioned, traffic has spiked for wepc, intel, and asus because of this.