Monday, December 1, 2008

Whopper Virgins: good or bad?

Take a look at Burger King's latest campaign, called Whopper Virgins.

I don't like it for 2 reasons:
1. I'm not comfortable with giving very poor people a BK Whopper and leaving them after filming. It's like an insult to their poverty.
2. They directly attack McDonald's because they ask people to compare a Whopper with a Big Mac. Will BK ever include in the documentary an instance where people preferred a Mac to a Whopper? We'll see in 5 days.

This post said it nicely:

If visiting poor people in remote locations, some who would be at best surviving on below poverty levels and throwing a burger in their faces isn’t bad enough, it gets better, because they also ask the Whopper Virgins to compare the taste of the Whopper to a McDonalds Big Mac as well.

It’s hard to place exactly where this begins on the level of wrongness. The pipe flute South American music on the website, the pictures of people with horse and carts on one side, and on the other someone eating a Whopper. Hey, but that’s ok, because the testing was “done by independent 3rd party testers.” I think I’m going to throw up now."

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