For more info, check out my earlier blog entry about this.
It's also good that Lucky Me announced the winner on their site. On a similar note, check out the winning entry for Colgate's "Colgate Fresh Confidence" contest. The prize was a commercial stint + 100, 000 pesos. I haven't seen they guy in a TV commercial yet, though.
Colgate's campaign had a viral effect, because the entrants posted the videos all over social networks, and youtube.
