Monday, September 29, 2008

ExperienceWii - viral marketing on a whole new level (with Youtube)

Viral marketing, when done right has amazing potential to increase the awareness of consumers for your product. The example in this link is a stellar viral done with Youtube for the Wario game in the Wii. It's been uploaded just 10 days ago, and it's now gotten more than 2.1 million views.

Why is it so amazing? The whole concept of the viral was closely intertwined with the equity of the product being mentioned (which is a game): "Wario Shake it Up."
And it also says something about Youtube, meaning they're becoming more experimental and creative in advertising on site. (check out this insightful Techcrunch article which talks about Youtube planning to monetize its homepage more)

I wouldn't want to give any more spoilers so just watch it. :) Here is a screenshot:

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