Dell's best-in-class display ad

I think I should let the ad speak for itself first.

Apart from the moving video as the centerpiece of the ad, what's amazing is the RSS feed on the top, and of course it dynamically changes.

Below the video is a button that will show options to either send-to-a-friend, subscribe, embed the ad in your blog (as I am doing now) or download it.

This is the text I got from the email:

Dear ___,

___ has invited you to join ReGeneration.org. The ReGeneration is a global and dynamic movement, a group of people who are committed to sustaining the world's natural environment. Ready to make a difference? Learn about successful and innovative ideas brought to life in a wide range of industries. Read, learn and start making a difference today.