Friday, December 5, 2008

On being happy and angry during graduation

I remember this short blog post a few minutes after graduation more than a year ago, scrambled together to form an essay. If I were the one who gave the response for the graduates, it would most probably be along this idea. I must note beforehand: The reason why I did not speak during graduation was that I did not submit my entry. Work sort of "interfered."

This is not related at all to digital marketing, but I felt you'd find this write up interesting. Tell me your thoughts.

I am angry, but I am also quite happy. This would be the best way to explain how I feel right now, as a graduating student standing before you all, and soon, the Philippine society. I know this wasn't the type of opening you all were expecting from me at such a grand event as commencement exercises, so let me explain myself.

Happy.

There are several reasons to be happy.

One. We are students schooled in ideas, concepts, and technology that will be obsolete in 2 to 3 years. We are schooled to find solutions to problems that don't even exist yet.

Now why be happy about this? Because there is one competitive advantage the Lasallian education gives us: the ability to adapt to change, and the discipline to attain success in the face of dizzying changes.

And that means we can manage almost anything that the world may slap on us. We will soon find our way around these hurdles, thanks to the torture that our school training gave us. Do I need to elaborate on the "torture" part? On the "dizzying changes" part, I recommend you to watch "Did You Know" in youtube.

Two. The education that we have is not manifested in our diplomas alone. This is an education that is also deeply rooted in values. And that means we have a smaller probability of getting swayed by corrupt practices when we leave the University's four walls. We have a smaller probability of instigating the corruption in our areas. We have a bigger probability of putting an end to corruption and lead the country out of poverty, like Moses who lead the Israelites out of Egypt. But I will come back to this topic in a while.

Three. The third reason is us. There is unlimited potential in each of us, and we can tap these to affect our society. Whether or not we tap these potentials is outside the scope of the school. The school has equipped us with the two important things I have stated above, and it is up to us to awaken our passions and awareness. That will be our foundation for our impactful contributions to society.

Angry.

But why angry?

We are not special. We are not the only batch of graduating students of DLSU. To think in numbers, hundreds of thousands of Lasallian graduates have come before us. Scores of graduation speeches have been said. I bet all of them declare that we - the graduating students - are the future of this land. That we should help those in need, that we should not only look for bettering ourselves but always to think of the common good. The list of these grand ideas goes on.

People say this because these lines are proper, and at such a time when our egos are tremendously boosted by the attire, diplomas, and medals, why can't we? Having it any other way would seem completely stupid. But ask ourselves: If we hear these, do we take it to heart? Or are we already thinking of how we will spend the night in celebration of this "momentous" event? Or thinking of where you can find work? Or, as quite many scientific studies tell, thinking of sex?

Picking up from where I left off a few minutes ago, we should be angry because even after the hundreds of thousands of graduates that have come before us, many of whom carried a huge sense of idealism we currently (might) have, the Philippines has not progressed far. Some would even argue we have progressed in the opposite direction. Corruption is still the norm in most of our government. Worse is many of the people who occupy positions of power in our society are from the creme de la creme of Philippine Tertiary Graduates (like La Salle). What has happened? They have forgotten the speeches they've heard or written years back. They have switched off these ideals talked about so loftily.

But, being angry can sometimes be a good thing. Suppose someone tells you that you did a poor job, and you won't be able to bounce back. What do you do? Accept what you were told? Or will you get angry and tell the person, "I will shove your words up your rear." Then propelled by this anger, you deliver and make the person eat his words in the end.

There are other things we should be angry about, but as we are all graduating students, I believe we have the capacity to figure these out ourselves. This serves only as a spark plug.

Therefore we should be angry, and keep this anger in our hearts and minds.

These are the reasons why I am both happy and angry.

I have been quite emotional when I was writing, so I know that I messed up some of the points.

Monday, December 1, 2008

Whopper Virgins: good or bad?

Take a look at Burger King's latest campaign, called Whopper Virgins.

I don't like it for 2 reasons:
1. I'm not comfortable with giving very poor people a BK Whopper and leaving them after filming. It's like an insult to their poverty.
2. They directly attack McDonald's because they ask people to compare a Whopper with a Big Mac. Will BK ever include in the documentary an instance where people preferred a Mac to a Whopper? We'll see in 5 days.

This post said it nicely:

If visiting poor people in remote locations, some who would be at best surviving on below poverty levels and throwing a burger in their faces isn’t bad enough, it gets better, because they also ask the Whopper Virgins to compare the taste of the Whopper to a McDonalds Big Mac as well.

It’s hard to place exactly where this begins on the level of wrongness. The pipe flute South American music on the website, the pictures of people with horse and carts on one side, and on the other someone eating a Whopper. Hey, but that’s ok, because the testing was “done by independent 3rd party testers.” I think I’m going to throw up now."


Doom is now a Flash game on Kongregate.com

To all classic game lovers, I found something over at Kongregate which you might like: Doom 1 is now a Flash game!


Gaming is a good way of reaching young people (both male and female) because it is highly engaging and in this short attention span world, engagement is precious. :) Flash games are the most common, because they are easy to develop and post in sites. Flash games also boast high quality graphics and gameplay.

Males love action-oriented games, while females enjoy more casual, laid-back games.

I would love to see Starcraft in a Flash game too!

Thursday, November 27, 2008

Seagate Rap video ...stack the mem'ry to the sky



Watch the video for yourself :)

"stack the mem'ry to the sky" is a line in the song.

Wednesday, November 26, 2008

Starbucks: Coffee-for-vote and Donation-for-coffee

I recently went to Starbucks' Youtube Channel and found two videos sporting engaging and innovative ideas.

The first one is, as many US people probably know, the vote-for-free-coffee. This has gotten a lot of media attention and several positive reviews from people. A viewer even said this: "I had little respect and like for this company prior to this, this is a class act what Starbucks is doing. It's a nice gesture indeed."


The second one is Starbucks will donate 5 cents for every specially marked coffee bought in participating Starbucks locations. This is similar to a campaign Pampers did with UNICEF.


I am liking this cause-oriented marketing approach Starbucks is doing. I hope they bring it to Asia soon!

I have a theory which I'll never get to prove why Starbucks and cause-oriented marketing works. Starbucks primarily targets young professionals. Young professionals (still) espouse idealism and would want to help society. It's the perfect way for them to help in their "own small way."

Tuesday, November 25, 2008

Nokia Bruce Lee edition!

Amazing ad featuring "Bruce Lee." Surely, Chuck Norris couldn't help but agree...




This is a good viral initiative, and now, I'm already seeing a lot of videos and articles propagate through the internet.

I want a Bruce Lee Nokia phone!

Friday, November 21, 2008

The net is opening up...even blogs

Wow, this is a surprise for me. One of my favorite blogs Lifehacker will support Facebook log-ins in the future. This makes sense, because this supports cross-pollination, and it makes life easier for the average user (Less passwords to remember!)

Openness is the hot topic right now on the web. From aggregators to portals. In fact, Yahoo and AOL are the big sites doing this (here-Yahoo Glue, and here-ebay on Yahoo, and AOL.com)

Moto Mashup

Motomashup is an intriguing site. The site uses (Filipino) music heavily, which is ok since it ties back to Moto's equity. It almost reminds me of Nestle's Palistuhan campaign, with Francis M and Ramon Bautista.

Thursday, November 20, 2008

ABS purchases 5% stake in Multiply.com for $5M USD

ABS CBN announced last Nov 17 that they are purchasing a 5% stake in Multiply.com for $5 million dollars, valuing the entire company at 100 million dollars.

Multiply is a popular social networking site in the Philippines and according to Alexa, is the 6th most popular website in the country, next only to Yahoo, Friendster, Youtube, Google.com.ph and Google. Multiply has an estimated 3 million Filipino users.

From the official announcement over at http://www.abs-cbnnews.com/ ABS stated that Multiply and ABS complement each other.

"Multiply is a natural fit for ABS-CBN. It is the social network that is most consistent to our business model because they have focused on photo, video and blog features compared to the other social networks such as Friendster and Facebook, which focus on connecting friends and running applications. This puts together content and communities around the content, whether it is ABS-CBN-branded or user-generated," he told abs-cbnNEWS.com.

With regard to long term plans for the partnership, it will be monetized via advertising (which are happening now) and creating a mobile version of the site.

I think that Multiply.com is a viable medium for advertising for the Philippine market, but these brands should establish an emotional relationship with, and be of real value to, their consumers. (Compare to P&G's Ted McConnell's statement on Facebook, where he says P&G probably shouldn't advertise on Facebook.) If you know of one, let me know. Majority of commercial entities in Multiply are online stores, selling stuff like clothes and shoes.

Sunday, November 16, 2008

QR a mobile marketing staple in Japan

I notice that mobile marketing enabled by QR codes is already widely adopted in Japan. This was in a train station for instance.

What is QR? According to Wikipedia,
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes.
QR codes enable a non-interactive medium like a billboard, a magazine, or card, or a product pack even to become interactive. Users need only to snap a photo of the QR code using a phone (with the reader software installed) and users can be redirected to a URL.

In the Philippines, the only noticeable campaign that utilized QR was Nescafe. It hasn't been followed, and the effectivity of QR in the Philippines is still in doubt.

Japan is widely different compared to ASEAN countries in terms of the mobile industry. Instead of SMS, people do mobile internet and mobile emails.

Funny commercials: Cheers Beer

This is a commercial I first saw 2 years ago, about a Thai beer brand called Cheers. I can't forget it though, and I'd like you to enjoy it too! Check out their site, too. It seems to me to be only a single page though.


Sunday, November 9, 2008

wePC: Crowdsourcing the next Asus PC, powered by Intel

I would definitely score this initiative a 10 out of 10 for innovation and risk-taking.

Asus and Intel are going to you - yes, the users - for the design of an ASUS computer, with Intel chips powering it.

The gist of wePC is a user idea section where everybody can suggest what their ideal PC should have, then people can rate and comment on it.

As Chasnote mentioned, traffic has spiked for wepc, intel, and asus because of this.

Friday, November 7, 2008

Dell's best-in-class display ad



I think I should let the ad speak for itself first.

Apart from the moving video as the centerpiece of the ad, what's amazing is the RSS feed on the top, and of course it dynamically changes.

Below the video is a button that will show options to either send-to-a-friend, subscribe, embed the ad in your blog (as I am doing now) or download it.

This is the text I got from the email:

Dear ___,

___ has invited you to join ReGeneration.org. The ReGeneration is a global and dynamic movement, a group of people who are committed to sustaining the world's natural environment. Ready to make a difference? Learn about successful and innovative ideas brought to life in a wide range of industries. Read, learn and start making a difference today.

Thursday, November 6, 2008

Funny commercials: My Mom said I could!

One aspect of marketing that has been exploded by the internet (social media specifically) is the "banned commercial" concept. Considered unfit by TV standards due to sexual, racial, etc slants, they have found a niche in video streaming sites. This creates an unintended awareness for the brand via word-of-mouth.

I think companies can astroturf with this, but it's quite risky.

With that out of the way, here is an especially funny one, with this video netting over 1.8 million views. "My mom said I could!" More could come over the next days.

Tuesday, November 4, 2008

Sarah Palin: Pranked!

**Took me a while to observe that FF3 add-on Juice has been screwing up my ability to publish blog entries. So this is one day old...

The 2008 US elections proves to be the most covered election from a social media aspect.

Obama even won Marketer of the Year for his social media exploits.

The most interesting thing to pop up though in recent days is the infamous prank call by 2 Canadian comedians on Republican VP candidate Sarah Palin, pretending to be French President Nicolas Sarkozy.

Watch this video! This is the most audacious prank on a politician ever, in my opinion. Handily beats the Erap jokes, because this is straight-up in your face Sarah Palin! (Also, check this page for Palin)



On the other hand, see what Twitter users are saying about the election, here, or here. There is even an exit poll page done in Mahalo.com. Nice execution I must say.

Barack Obama is now the US Pres! But I agree with the NY Times, there is no time to celebrate.