Sunday, October 19, 2008

Obama wins! (Marketer of the Year, beats John McCain, Apple)

Ad Age recently declared US Democratic Presidential nominee Barack Obama as the Marketer of the Year, beating giant Apple, online shoe seller, and even Republican nominee John McCain.

I've highlighted in my previous blog entry how efficient and pervasive Barack Obama's presence is on the net. Turns out that it wasn't just me who thought did an amazing job of building his own brand. I quote from Ad Age:

"I think he did a great job of going from a relative unknown to a household name to being a candidate for president," said Linda Clarizio, president of AOL's Platform A, the sponsor of the opening-night dinner attended by 750 where the votes were cast.
"I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers," said Angus Macaulay, VP-Rodale marketing solutions "To see what he's done, to be able to create a social network and do it in a way where it's created the tools to let people get engaged very easily. It's very easy for people to participate."
Jon Fine, marketing and media columnist for BusinessWeek, pointed to Mr. Obama's facility with engaging voters in social-media channels. "It's the fuckin' Web 2.0 thing," he said.

Seems like the only thing left for Obama is to win the election. :) It will not be easy for Obama though given the economic storm that's looming.
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