Monday, October 13, 2008

Blogger "superheroes"

That one was from XKCD. For more realistic info, check out Technorati's State of the Blogosphere 2008. I'd like to highlight some key notes from that report:
1. Blogs are Pervasive and Part of Our Daily Lives - 184 million WW have started a blog | 26.4 US, 346 million WW read blogs | 60.3 US, 77% of active Internet users read blogs
2. The line between blogs and mainstream media is blurring - Many mainstream news sources employ some sort of blogging (or micro-blogging, like BBC news)
3. All blogs are not created equal - This Technorati image says it best:

4. Brands "permeate the blogosphere" - in fact, "Companies are already reaching out to bloggers. One-third of bloggers have been approached to be brand advocates." "Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate)."

I would love to see a site like mystarbucksidea in the Philippines soon :) I think it's a souped-up blog.
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