Tuesday, October 28, 2008

This is an oxymoron... article about web ad clutter clearing...

It's quite funny to see an article about ad clutter clearing on the web immediately followed by an ad. :)

The actual article is here, but let me post some pertinent points:
1. web surfers are exposed to 12% fewer display-ad impressions per page view than they were a year ago (accdg to comScore) and "the economy might be the most to blame"
2. a 15% increase in ads on a page results in about a 10% decline in click-through rate
3. "As you increase clutter, the message is less likely to be conveyed."
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