Wednesday, October 8, 2008

The youtubevertorial

With the massive amount of views Youtube gets every day, adding a small helpful button on the site to facilitate some sort of purchase transaction can boost its revenues. Enter the youtubevertorial:

See the "download this song" link in the bottom? It has links to purchase the song via Amazon or iTunes!

Right now, this is for games and songs. But obviously there is potential for this, even for something as bland as consumer products! I for instance would put links to sampling pages.

Check out the official Google blog for more info. I post an excerpt below:

When you view a YouTube video with a great soundtrack, you often see comments from YouTube users asking about the name of the song and where they can download it. Or when users watch the trailer for an upcoming video game, they want to know when it will be released and where they can buy it.

Today, we're taking our first steps to providing YouTube users with this kind of instant gratification, by adding "click-to-buy" links to the watch pages of thousands of YouTube partner videos. Click-to-buy links are non-obtrusive retail links, placed on the watch page beneath the video with the other community features. Just as YouTube users can share, favorite, comment on, and respond to videos quickly and easily, now users can click-to-buy products -- like songs and video games -- related to the content they're watching on the site. We're getting started by embedding iTunes and links on videos from companies like
EMI Music, and providing product links to the newly-released video game Spore(TM) on videos from Electronic Arts.
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